Your best customers
didn't churn.
They just went quiet.
Rekindl learns every customer's buying rhythm, catches the exact moment it goes silent, and drafts the right win-back — with the full post-purchase story taken into account. You approve every send. No flows to build, no segments to maintain.
Your revenue is leaking.
Quietly, every single day.
Every day, customers who already bought from you slip away without a sound. Most stores never notice — and have no system to act on it. The numbers are brutal.
of first-time Shopify buyers never purchase from the same store again.
cheaper to retain an existing customer than to acquire a new one through paid ads.
ad spend needed to win back a customer who already knows and trusts your brand.
Most Shopify stores treat a customer who bought yesterday exactly like one who hasn't ordered in 14 months. That isn't a retention strategy — it's noise sent to everyone and heard by no one.
Watchful.
Considerate.
Effortless.
Three steps from connection to recovered revenue. No developers, no manual segments, no guesswork — and nothing ever sends without your say-so.
Connect your Shopify store
One-click OAuth with read-only access. Rekindl ingests your order, customer, refund, and fulfillment history and starts building intelligence immediately. No code, no developers.
Intelligence activates
Every night, every customer is scored on Recency, Frequency, and Monetary value — against your store's own distribution, not generic benchmarks. Rekindl learns each person's reorder rhythm and watches for the moment it breaks.
You approve, revenue returns
When a customer drifts, Rekindl checks their post-purchase context and drafts the right email in your brand's voice. It lands in your inbox first — approve or discard with one click. Nothing sends without you.
Same silence.
Three different stories.
Three customers, all 42 days quiet. A timer-based tool sends all three the same blast. Rekindl reads the post-purchase context first — and treats each one the way you would, if you had the time to look.
drifting away.
it was fixed.
unresolved.
Generic win-back tools can't tell these three customers apart. Rekindl is built around the difference.
Lock the price
before launch.
Founding-member pricing is locked in for life when you join — and it rises after we launch. Claim your spot now while early access is open and never pay the public rate.
Everything you need
to retain and grow.
Reorder-rhythm detection
Every customer has their own rhythm — how often they order, how much, and when. Rekindl learns it per person from their real purchase intervals. When someone goes quiet relative to their pattern — not a generic 90-day timer — Rekindl knows. That's the window. That's when it acts.
Recency, Frequency, Monetary value — computed nightly for every customer, scored against your store's own distribution rather than industry averages. Six living segments, zero spreadsheets.
Refund-aware routing
Before anything is drafted, Rekindl checks the post-purchase story. Unresolved refund? The customer is left alone and you get an alert instead. Resolved one? The email opens with an acknowledgement, not a pitch.
AI-written, you-approved
Emails are drafted in your brand's tone by AI, then sent to you first. One click to approve, one to discard. Nothing ever reaches a customer without your sign-off.
Dashboard + Weekly Brief
Segment shifts, refunds pending, orders and revenue, and your approval funnel — live in the dashboard, and summarised in a Monday-morning Weekly Brief you'll actually read.
Why not just use Klaviyo?
Klaviyo is powerful — if you have the time, team, and expertise to wield it. Most merchants don't. Rekindl watches the context, drafts the message, and waits for your one-click approval.
| Capability | Rekindl | Klaviyo | Doing nothing |
|---|---|---|---|
| Works out of the box — no flows to build | ✦ | — | ✦ |
| Zero manual segmentation required | ✦ | — | ✦ |
| Detects silence against each customer's own rhythm | ✦ | — | — |
| Holds off when a refund is still unresolved | ✦ | — | ✦ |
| Apology-first emails after a bad experience | ✦ | — | — |
| Automated win-back campaigns | ✦ | ✦ | — |
| Actually recovers the revenue | ✦ | ✦ | — |
| Built specifically — and only — for Shopify | ✦ | — | — |
What founding stores
can expect.
"340 customers who'd bought more than once had gone completely quiet. A system like Rekindl finds them, drafts the outreach, and puts revenue you'd written off back on the table."
"Six months trying to set up email flows properly, and they still fired at the wrong moments. Connect once, review the drafts in your inbox, approve the good ones. That's the whole job."
"The customer whose refund is still pending should never get a 'we miss you' email. The fact that Rekindl is built around exactly that distinction is the whole point."
Everything you
need to know.
Bring them back.
The customers you already won are waiting to be rekindled. Get early access and start recovering revenue you'd written off.